How do I book an athlete or talent?

To book an athlete for an event, submit your event details, timeline, and budget through our contact form, and our team will guide you through the entire process. Blue Sky Sports & Entertainment provides free quotes and manages every step, including: Recommending athletes based on your goals and audience Securing availability and handling contracts Coordinating travel, scheduling, and logistics We offer access to a broad network of professional, Olympic, and media talent, ensuring you secure the right athlete for your event or campaign. To get started, you can complete the “Submit a Request” form on our website. We’ll follow up promptly to discuss your goals and next steps, making the process simple, efficient, and stress-free.

How much does it cost to hire a professional athlete?

Hiring a professional athlete typically costs between $5,000 and $250,000+, depending on the athlete, event type, location, and usage rights. While most bookings fall within this range, select opportunities may exist outside of it depending on the athlete, scope, and engagement type. Pricing varies based on: Athlete popularity Event type and duration Travel and location Usage rights for branding or promotional content Blue Sky Sports works with organizations across a wide range of budgets and provides transparent guidance throughout the booking process. We help clients identify talent that aligns with both their goals and budget.

What does a sports marketing agency do?

A sports marketing agency connects brands with athletes to create partnerships, endorsements, and marketing campaigns that drive awareness, engagement, and measurable results. Services typically include: Athlete booking and talent procurement Brand partnerships and endorsements Event marketing and appearances Name, Likeness, and Image strategy

What is an athlete booking agency?

An athlete booking agency connects business and event organizers with professional athletes for appearances, endorsements, and marketing opportunities. Key responsibilities include: Recommending athletes based on audience goals, and budget Managing outreach, negotiation, and contracts Coordinating logistics, travel, and scheduling Overseeing execution from booking to event completion

What type of events can you hire athletes for?

Athletes can be booked for a wide range of corporate, marketing, and experiential events. Common event types include: Corporate events and conferences Brand activations and marketing campaigns Meet-and-greets and autograph signings Charity events and fundraisers Speaking engagements, panels, and keynote appearances Product launches and grand openings Athlete appearances help increase engagement, brand visibility, and audience connection across live and digital activations.

How far in advance should you book an athlete?

We recommend booking an athlete at least 8 weeks in advance to ensure the best availability and selection of talent for your event. Planning ahead increases your chances of securing your preferred athlete, especially for high-demand talent or peak event seasons. However, depending on availability, we can sometimes accommodate bookings on much shorter timelines. In certain cases, athlete appearances have been arranged within as little as 48 hours’ notice, making last-minute requests possible when schedules allow.

What is included in an athlete appearance?

An athlete appearance is customized based on your event goals and can include a variety of engagement opportunities. Typical inclusions: Meet-and-greet interactions Photo opportunities with attendees Autograph signings Speaking engagements or moderated Q&A sessions Each appearance is tailored to maximize audience engagement, brand visibility, and overall event impact.

What is the difference between an athlete appearance and an endorsement?

An athlete appearance is a live, in-person participation at an event, while an endorsement is a marketing partnership where an athlete promotes a brand. Key differences: Appearance: One-time or short-term event participation Endorsement: Ongoing marketing campaigns and brand promotion Endorsements often include: Advertising usage rights Social media campaigns Long-term brand alignment Endorsements are often used in long-term marketing campaigns, influencer partnerships and brand advertising initiatives.

Can athletes promote my brand on social media?

Yes, many athletes offer social media promotion as part of broader endorsement and marketing campaigns. This may include: Instagram, TikTok, and X content Pre-event promotion to drive awareness and attendance Sponsored posts or integrated brand messaging These activations help amplify visibility, strengthen storytelling, and significantly increase campaign ROI.

How do I choose the right athlete for my event?

Choosing the right athlete depends on your audience, brand goals, and budget – not just name recognition. Key factors to consider: Audience alignment and relevance Brand fit and personality Local vs national recognition Event type and objectives Selecting the right talent ensures stronger engagement, authenticity, and overall success.

What athletes can you book?

Blue Sky Sports provides access to a wide range of professional and elite talent across sports, media, and entertainment. Available talent includes: Professional athletes across major U.S. leagues Olympic athletes and medalists Hall of Fame and legacy athletes Rising stars and NIL college athletes Media personalities, broadcasters, and sports commentators We match the right athlete or talent to your brand, audience, and campaign objectives to ensure maximum impact.

Ted Johnson

Football

Jul 4

Written by Sofia Clifford

Ted Johnson holding his three Super Bowl rings

Speaking · Appearances · Brand Partnerships

Three-Time Super Bowl Champion

Former Patriots Captain & Sports Media Personality

Bring leadership, accountability, and preparation into focus with Ted Johnson. Drawing on his Patriots career and experience in sports media, Ted brings candid stories and an engaging perspective to corporate events and moderated conversations. Blue Sky has worked with Ted for more than 20 years, helping connect him with audiences through appearances and events.

Check Ted’s Availability →

Potential Discussion Themes

Leadership & Accountability

Explore the responsibilities of a team captain and the importance of earning trust, setting expectations, and owning your role.

Teamwork & Shared Goals

A perspective from the Patriots on individual sacrifice, different personalities, and working toward a common goal.

Preparation Under Pressure

Discuss the preparation, communication, and discipline behind performing when the stakes are high.

Potential discussion themes. Blue Sky will coordinate the proposed focus and format with Ted for your event.

About Ted Johnson

Ted Johnson is a three-time Super Bowl champion, former New England Patriots linebacker and experienced sports media personality. Known throughout his playing career for his intelligence, toughness and leadership, Johnson became a central figure on the defenses that helped establish the Patriots’ championship culture.

Career Highlights

Selected by New England in the second round of the 1995 NFL Draft, Johnson spent his entire 10-season professional career with the New England Patriots. He served as a team captain for five seasons and functioned as the defensive signal caller throughout his career. Johnson appeared in four Super Bowls and earned championship rings following Super Bowls XXXVI, XXXVIII and XXXIX.

Media & Community

Following his retirement in 2005, Johnson moved into sports television and radio, providing analysis informed by a decade inside NFL meeting rooms and huddles. He has also supported organizations including the Concussion Legacy Foundation, drawing upon his own experiences to contribute to broader conversations about player health, safety and life after football.

Why Ted for Your Event?

Johnson is well suited for speaking engagements, corporate events, football programs, panel discussions, charitable gatherings and fan experiences. He offers audiences an honest perspective on teamwork, sacrifice, leadership and championship preparation, while his media background allows him to communicate those lessons in an engaging and accessible way.

Teams: New England Patriots

Booking Ted Johnson: Your Questions Answered

How do I book Ted Johnson through Blue Sky?

To inquire about booking Ted Johnson, check Ted’s availability and share your event date, location, audience, and preferred format. Blue Sky will follow up to discuss your plans, confirm availability, and guide you through the booking process.

Prefer to speak with our team? Call us at 781.421.3025.

Why book Ted through Blue Sky?

Blue Sky has worked with Ted Johnson for more than 20 years. We bring that experience to helping you plan the right engagement and coordinating availability, contracting, and appearance details.

How much does it cost to book Ted Johnson?

Fees vary depending on the type and scope of the engagement. Share your event or campaign details and approximate budget with Blue Sky for current pricing.

What types of appearances can we discuss?

Opportunities include speaking engagements, moderated conversations, panels, corporate meet-and-greets, fan experiences, and brand partnerships. Our team can help assess the right fit for your audience and objectives.

Can the discussion reflect our event’s theme?

Yes—share the topics you have in mind and what you want your audience to take away. Blue Sky will discuss the proposed focus and format with Ted before confirming the engagement.

Planning an event or campaign with Ted? Tell us what you have in mind.

Check Ted’s Availability →

Ted Johnson with Kristine Lilly and Andy Borregales.

Speaking EngagementsAppearancesEndorsements

Sofia Clifford

Ted Johnson

Three-Time Super Bowl Champion