How do I book an athlete or talent?

To book an athlete for an event, submit your event details, timeline, and budget through our contact form, and our team will guide you through the entire process. Blue Sky Sports & Entertainment provides free quotes and manages every step, including: Recommending athletes based on your goals and audience Securing availability and handling contracts Coordinating travel, scheduling, and logistics We offer access to a broad network of professional, Olympic, and media talent, ensuring you secure the right athlete for your event or campaign. To get started, you can complete the “Submit a Request” form on our website. We’ll follow up promptly to discuss your goals and next steps, making the process simple, efficient, and stress-free.

How much does it cost to hire a professional athlete?

Hiring a professional athlete typically costs between $5,000 and $250,000+, depending on the athlete, event type, location, and usage rights. While most bookings fall within this range, select opportunities may exist outside of it depending on the athlete, scope, and engagement type. Pricing varies based on: Athlete popularity Event type and duration Travel and location Usage rights for branding or promotional content Blue Sky Sports works with organizations across a wide range of budgets and provides transparent guidance throughout the booking process. We help clients identify talent that aligns with both their goals and budget.

What does a sports marketing agency do?

A sports marketing agency connects brands with athletes to create partnerships, endorsements, and marketing campaigns that drive awareness, engagement, and measurable results. Services typically include: Athlete booking and talent procurement Brand partnerships and endorsements Event marketing and appearances Name, Likeness, and Image strategy

What is an athlete booking agency?

An athlete booking agency connects business and event organizers with professional athletes for appearances, endorsements, and marketing opportunities. Key responsibilities include: Recommending athletes based on audience goals, and budget Managing outreach, negotiation, and contracts Coordinating logistics, travel, and scheduling Overseeing execution from booking to event completion

What type of events can you hire athletes for?

Athletes can be booked for a wide range of corporate, marketing, and experiential events. Common event types include: Corporate events and conferences Brand activations and marketing campaigns Meet-and-greets and autograph signings Charity events and fundraisers Speaking engagements, panels, and keynote appearances Product launches and grand openings Athlete appearances help increase engagement, brand visibility, and audience connection across live and digital activations.

How far in advance should you book an athlete?

We recommend booking an athlete at least 8 weeks in advance to ensure the best availability and selection of talent for your event. Planning ahead increases your chances of securing your preferred athlete, especially for high-demand talent or peak event seasons. However, depending on availability, we can sometimes accommodate bookings on much shorter timelines. In certain cases, athlete appearances have been arranged within as little as 48 hours’ notice, making last-minute requests possible when schedules allow.

What is included in an athlete appearance?

An athlete appearance is customized based on your event goals and can include a variety of engagement opportunities. Typical inclusions: Meet-and-greet interactions Photo opportunities with attendees Autograph signings Speaking engagements or moderated Q&A sessions Each appearance is tailored to maximize audience engagement, brand visibility, and overall event impact.

What is the difference between an athlete appearance and an endorsement?

An athlete appearance is a live, in-person participation at an event, while an endorsement is a marketing partnership where an athlete promotes a brand. Key differences: Appearance: One-time or short-term event participation Endorsement: Ongoing marketing campaigns and brand promotion Endorsements often include: Advertising usage rights Social media campaigns Long-term brand alignment Endorsements are often used in long-term marketing campaigns, influencer partnerships and brand advertising initiatives.

Can athletes promote my brand on social media?

Yes, many athletes offer social media promotion as part of broader endorsement and marketing campaigns. This may include: Instagram, TikTok, and X content Pre-event promotion to drive awareness and attendance Sponsored posts or integrated brand messaging These activations help amplify visibility, strengthen storytelling, and significantly increase campaign ROI.

How do I choose the right athlete for my event?

Choosing the right athlete depends on your audience, brand goals, and budget – not just name recognition. Key factors to consider: Audience alignment and relevance Brand fit and personality Local vs national recognition Event type and objectives Selecting the right talent ensures stronger engagement, authenticity, and overall success.

What athletes can you book?

Blue Sky Sports provides access to a wide range of professional and elite talent across sports, media, and entertainment. Available talent includes: Professional athletes across major U.S. leagues Olympic athletes and medalists Hall of Fame and legacy athletes Rising stars and NIL college athletes Media personalities, broadcasters, and sports commentators We match the right athlete or talent to your brand, audience, and campaign objectives to ensure maximum impact.

Blue Sky Sports & Entertainment Earns WBENC Certification

For 23 years, Blue Sky Sports & Entertainment has been a women-owned and women-led business. Today, we’re proud to add another milestone to that history: Blue Sky is officially a WBENC-Certified Women’s Business Enterprise (WBE).

Founded in 2003 by Kim Zayotti, Blue Sky has grown through her leadership and long-standing relationships across sports and entertainment.

The certification, awarded through the Women’s Business Enterprise National Council (WBENC), formally recognizes our women-owned business and creates new opportunities to connect with brands that prioritize supplier diversity.

While our certification is new, our experience in sports marketing is not. For more than two decades, we’ve built relationships across the sports and entertainment industries, connecting brands with talent and creating opportunities that bring partnerships to life.

Why Women-Owned Businesses Matter

Women-owned businesses represent 40.6% of all businesses in the United States—15.7 million businesses generating $2.8 trillion in revenue—according to the 2026 Wells Fargo Impact of Women-Owned Businesses report.

Despite their significant economic impact, women-owned businesses continue to face barriers to funding and business opportunities. Companies that actively seek out women-owned suppliers can help expand those opportunities while building relationships with businesses that bring valuable expertise and different perspectives.

For brands with supplier diversity initiatives, working with certified women-owned businesses can also be an important part of their broader purchasing strategy.

What This Means for Blue Sky and Our Brand Partners

For 23 years, we’ve built relationships with athletes, Hall of Famers, broadcasters, media personalities, and sports executives, helping brands find the right talent for their marketing goals.

From athlete partnerships and corporate appearances to speaking engagements and autograph signings, we work with brands to develop opportunities that fit their needs. Our WBENC certification adds another way for companies to work with Blue Sky while supporting their supplier diversity objectives, where applicable.

We’re proud of the business we’ve built and excited about the new connections this milestone may bring.

Looking Ahead

We’re excited to build new relationships through the WBENC network and connect with brands looking for experienced partners in sports and entertainment marketing.

If your company is exploring supplier diversity opportunities or looking to incorporate athletes and sports talent into your marketing, we’d welcome the conversation.

Interested in working with Blue Sky? Visit blueskyse.com to connect with our team.

Frequently Asked Questions

What is WBENC certification?
WBENC certification is a designation from the Women’s Business Enterprise National Council confirming that a business is at least 51% owned, operated, and controlled by women. Certified Women’s Business Enterprises (WBEs) can connect with corporations and organizations that prioritize supplier diversity in their purchasing.

Is Blue Sky Sports & Entertainment a women-owned business?
Yes. Blue Sky Sports & Entertainment was founded in 2003 by Kim Zayotti and has been women-owned and women-led for 23 years. In 2026, Blue Sky became an officially WBENC-Certified Women’s Business Enterprise.

How can brands work with a WBENC-certified sports marketing agency?
Brands can partner with Blue Sky Sports & Entertainment for athlete partnerships, corporate appearances, speaking engagements, and autograph signings with athletes, Hall of Famers, broadcasters, and media personalities. Working with Blue Sky can also support a company’s supplier diversity goals. Visit blueskyse.com to connect with the team.